This is the first show of the new year in New England. Although only 2 days long, this early show is used by reps not only to introduce retailers to their new seasonal lines, but also to write “at once” business for the current selling period. Historically well attended by some of the sharpest retailers in New England, word is spreading about the effectiveness of this venue and we anticipate continued increases in the number of attendees. This, coupled with what we’ve all seen happen in the last 6-12 months, including longer factory lead times for Pos, leads us to believe that retailers will be more open to viewing and writing earlier than ever before to ensure timely delivery of desired goods. This is a booth show. Appointments are strongly recommended.
